SSC Napoli: one digital ecosystem for the Azzurri faithful
- Client
- SSC Napoli
- Industry
- Sports
- Services
- Sport tech, Digital experience, Software engineering
- Year
- 2026
The challenge
The club’s digital channels had grown over time, each with its own vendor, its own login, and its own data. A fan who bought a ticket, watched a highlight, and ordered a jersey went through three different experiences.
The club wanted to truly know its fans, in Italy and around the world, and give them an experience worthy of the team.
The solution
We designed a single ecosystem: one identity, one platform, content that goes wherever it’s needed. One account for tickets, season tickets, the store, and exclusive content, on the web and in the app.
Ticketing, CRM, and e-commerce talk to each other via APIs, and every interaction enriches the fan’s profile while respecting their privacy preferences.
Technology stack
Directus
The headless CMS where the club’s editorial team writes once. News, videos, and player profiles reach the website, app, and social channels.
React
One component library for website and app. Matchday, store, and member area speak the same language on every screen.
Vercel
Continuous deployment and pages served from the edge, close to every fan. It handles kickoff traffic spikes without slowing down.
- account for tickets, store, and content
- 1
- store conversion vs. the previous season
- +38%
- languages for the global fan community
- 6
- platform uptime
- 99.98%
What’s next
The launch is just the beginning. Over the coming months, new features for season-ticket holders and members will follow, along with personalized content and analytics tools for the club.
Read the launch announcement